Integrate with Optimizely Web Experimentation for A/B Testing.
You can integrate Treasure Data's Profiles API with Optimizely Web Experimentation SDK to create a personalized experience for your customers. Optimizely Web Experimentation is an experimentation platform that allows you to test real visitor experiences on your site using a variety of options including A/B testing, multivariate testing, and personalized campaigns. Optimizely empowers you to make better decisions by improving customer experiences through experimentation.
Marketer-friendly description of use cases.
- A/B Testing
- Multivariate Testing
- Personalized Campaigns
When a user visits a website, which has TD js-SDK, the SDK gets the segment info via TD profiles API. Then By transferring the segments which the user has to Optimizely SDK, the SDK personalizes the contents based on the segment.
- Setup Treasure Data js-SDK on the website.
- Create a Master Segment.
- Create relevant Real-Time Segments.
- Create a Profile API Token.
- Access to Optimizely Experimentation account.
Contact your Customer Success Representative if you are interested in building and testing the advanced MTA solution.