A single access point into Acxiom’s hygiene, IDENTITY and DATA ENHANCEMENT services.
Customer expectations have reached the point where 1:1 personalised experiences are considered to be the norm. In order to achieve this, advertiser's need to have as complete a picture as possible of their customers. This requires accurate gathering and management of the advertisers own data, and access to a good quality 3rd party data asset to enrich what they know about their customers. This API services both purposes, it allows you to carry out hygiene and identity resolution services, whilst at the same time calling on Acxiom's rich data assets to enrich your customer data and create accurate and enriched profiles to make decisions from.