Name/Address Hygiene offers correction that brings names/addresses into full compliance with industry standards.
This "Name - Postal Address Hygiene" Treasure Box gives you the ability to cleanse and standardize your consumer data. Through the strategic partnership (Link) between Allant and ARM Treasure Data, standardize and cleanse customer data. A critical component of integrating multi-sourced marketing data is performing data hygiene. Each client’s solution and data sources are unique. Allant maintains a full suite of data hygiene processing and suppression capabilities within our solution sets.
- Identify and consolidate duplicate names/addresses - reducing cost of campaigns
- Meets postal standards - postage savings, better mail delivery (less returned mail)