Predicting customer churn from customer data.
Churn prediction is one of the most popular Machine Learning use cases in business. It predicts customers who are likely to cancel a subscription to a service.
The following example uses Apache Hivemall (Machine Learning library invented by Treasure Data's engineer) to predict the customer churn with two algorithms: Logistic Regression and Decision Tree.
Correlation Coefficient Matrix
Decision Tree
Use-Cases
- Sales
- Marketing
- Customer Success
- Customer Support