Identify your customer across multiple devices with Tapad's Cross-Device Graph.
Tapad is used for advertising to consumers across devices, where a user is shown an ad on their mobile or tablet device based on websites they visited on a desktop or based on a usage behavior that matches an advertiser's target audience. For example, if an Android phone visits a website shortly after a desktop PC from the same home network, Tapad will assess that there is a high probability that the two devices are operated by the same person and shows them similar ads on both devices.
The "Tapad Cross-Device Graph" Data Box gives you the ability to enrich your data and identify a unique customer across multiple devices. Treasure Data is one of Tapad's strategic partners.
Tapad gives you the probability that different devices are shared by the same person or household. This 'graph' data is developed by various data sources. Tapad's data sources are contain no personally identifiable information (PII).
In a data sample tested by Nielsen, Tapad accurately identified users across devices in 91.2% of cases. This is only slightly less than deterministic methods which require PII.
- Customer Success