A continuously updated, single enriched view of your customers.
Unified Identity is the first identity solution to deliver a consistent, consolidated view of all your customer’s data, so information about them remains accurate over time, and you gain a better understanding of your customer base – even where you don't have a direct relationship with them. We provide 95% coverage with 99.5% persistency over time, with the highest match rates on known customer data, and highest active match scale online. Rely on identity data you can trust for the decisions that drive your business.